SELECTED TRANSFORMATIONS & VISIONS
I see what
could be.
Different industries. Different challenges. One way of thinking: see what others miss, reimagine what is possible, and turn human insight into the foundation for transformation.
I saw something extraordinary in 70 ordinary people.
THE KEY — From a conventional used-car lot to a people-centered business. One location became four in six months.
Explore The KEY ↗02 / BRAND & EXPERIENCEI turned skincare into a love affair.
HEDO — I found an intimate human truth and built a brand around it: “Your other significant other.”
Explore HEDO ↗03 / VISION & HUMANITYI saw a different future for Afghanistan.
AFGHANISTAN — A peace vision, proposals and a related pilot that show how far imagination can reach, even when politics prevents wider implementation.
Explore the vision ↗04 / HUMAN CONNECTIONWhat if the people behind the technology became its greatest innovation?
APPLE — An independently developed strategic proposal to bring the human beings who make, assemble and support technology into the heart of the brand experience.
Explore the thinking ↗05 / CULTURE & PARTICIPATIONWhat if a jeans brand could become a movement?
LEVI'S — A series of original strategic explorations that challenged Levi's to think beyond clothing and into culture, environmental responsibility and participation.
Explore the thinking ↗06 / MARKET & CULTURETo change a market, first understand the culture changing around it.
AUDI — A substantial strategic study of the United States, its changing culture and its automotive landscape.
Explore the thinking ↗07 / BEHAVIOUR & PARTICIPATIONWhat if a car could start a movement?
SMART — Ideas that turned a small vehicle into a larger conversation about identity, behaviour and participation.
Explore the thinking ↗08 / SPORT & CULTUREWhat if a football tour felt like a cultural event?
MANCHESTER UNITED — An audacious visual concept for Manchester United's 2011 summer tour of the United States.
Explore the thinking ↗09 / OWNERSHIP & COMMUNITYWhat if customers became the company?
UP ULTIMATE — A participatory brand concept that puts the people who play the sport at the centre of its future.
Explore the thinking ↗10 / PROVOCATION & PERSPECTIVEWhat if the machines told the story?
ROBOTS — A provocative fictional news concept that turns the relationship between humans, technology and the automobile upside down.
Explore the thinking ↗THE PEOPLE BEHIND THE WORK
“His creative product has always been above and beyond anything I have ever received from other creative directors.”
Kenneth W. Mihill Jr. / Outdoor Advertising Consultant
THE NEXT POSSIBILITY