WHAT I SAW
Change the narrator. Change the conversation.
The RADZ News imagines a robot-centred media world, complete with rival robot perspectives and satirical stories about human leaders in the automotive industry.
THE TRANSFORMATIONAL IDEA
Make an industry see itself differently.
By speaking from the machines' point of view, the work creates a provocative new lens on the future of technology and mobility.
PROJECT CONTEXT
Spec presentation.
