WHAT I SAW
The human opportunity behind the product.
The concept proposed using Apple's technology to connect customers with the people who build and support its products. It imagined new conversations across cultures, supply chains and communities — moving from product fascination toward human connection.
THE TRANSFORMATIONAL IDEA
Make humanity the innovation.
The proposal included an app-based experience, storytelling, a wider participation platform and a potential NGO. The physical presentation itself was designed as an expression of the idea: a carefully constructed box containing a dismantled phone and a film.
PROJECT CONTEXT
Spec presentation.
