WHAT I SAW
A car can stand for more than transport.
The Smart Party concept explored social participation as a marketing platform. Its proposed campaign materials, interventions and unexpected physical presentation reframed the car as a catalyst for expression.
THE TRANSFORMATIONAL IDEA
Make the idea impossible to ignore.
From a provocative campaign book to a physical model-based presentation, the original work uses surprise to challenge conventional automotive advertising.
PROJECT CONTEXT
Spec presentation.
