BUSINESS STRATEGY + BRANDING
GLOBAL FORTUNE 5OO EXPERIENCE
TO BRING THE BEST OF HUMANITY FORWARD
HOW WEIRD CAN A CAR DEALER BE
AND STILL SELL CARS?
We asked ourselves, what does a car dealership mean in the age of building and financing your new car online?
Could a car dealership mean more?
Could a car dealership itself be creative, innovative and entertaining?
Yes, yes, yes and yes.
Three of the twenty-seven videos we launched all at once on all platforms. I directed actual employees to show the passion found in seldom-seen moments..
We had a blast.
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Inspired by a sign outside the Central Train Station in Rome, we greeted all Service customers with this bit of empathy.
Sign above the Leaf™
One of the ways we made sure every employee knew they were the brand.
The dealership had a human voice.
Visit time went way up as people read it all, smiled and took photos.
Yes, the site had a slider to go from ordinary/logical
to near insane but it was always functional.