paul macfarlane

ULTIMATE FRISBEE.

THE SPORT.
THE PLAYER-OWNED BRAND. 

    Puma wanted to get into Ultimate Frisbee.

    How could they enter and not seem opportunistic?
    We suggested go into the original roots and make customer players into voting owners.
    We did the branding (UP name, logo etc) and assisted on product design.

   This was the launch brochure manifesto thingie.

    Can you smell the grass and sweat?

​