BUSINESS STRATEGY + BRANDING
GLOBAL FORTUNE 5OO EXPERIENCE
TO BRING THE BEST OF HUMANITY FORWARD
THE SMALLEST CAR NEEDED
THE BIGGEST IDEA.
In the height of giant, monster SUV craze, Mercedes Benz USA, then Penske wanted to launch them here.
I was told that our pitch was “the best new business presentation ever” and that we “knew more about the new car than they did.”
We presented literally hundreds of ideas.
The plate on the box said: “How much can you say about a car that isn’t even born yet?” Originally smartcar usa was going to produce a smart SUV (seriously). When you pulled on that piece of silk, an 8 foot by 14 foot piece came out answering “Quite a bit” with all the thinking, strategy, business plans and ideas you could ever want to see on it.
The box was built by the passionate craftspeople at www.alembic.com
And in 2008, an election year....
