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BUSINESS STRATEGY + BRANDING
GLOBAL FORTUNE 5OO EXPERIENCE
TO BRING THE BEST OF HUMANITY FORWARD
COIN A NEW NAME.
START A PROVOCATIVE SOCIAL MOVEMENT.
AND STOP THINKING IN SILOS.
At a Diversity employment summit at Microsoft, hearing success stories from several brands, in a Microsoft team meeting, I came up with the new name: “altskills” and also the idea of a constellation: All of Microsoft’s partner brands could solve the problem better together than individually.
This still could work and flourish today.
Later, the idea blossomed into two diversity/inclusion programs I named and did logo and branding for.
Diversity says “Look how different we all are” and Inclusion says “Yeah-so what? Let’s get on with it.”
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