paul macfarlane

    Spring 2012. Apple had gotten a lot of unfavorable press about workers’ conditions in China.
    The global manufacturing model was beginning to show signs of frayed edges on the human spectrum.
    Taking Apple’s essential human connectivity to a surprising level, we explained how the positive ripple effects could both connect users on a deeper human level with their devices, but could also inspire every other global manufacturer to do the same, via an NGO concept called Hello.