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paul macfarlane
BUSINESS STRATEGY + BRANDING
GLOBAL FORTUNE 5OO EXPERIENCE
TO BRING THE BEST OF HUMANITY FORWARD
BEER AS SOCIAL CURRENCY.
BEER AS A CULTURAL BRIDGE.
Like a lot of St. Louis natives, I have many years of work experience on nearly every Anheuser-Busch brand that ever existed.
But this was something special.
It was the best of times.
It was the worst of times.
2020 in the Disunited States.
We showed how, even during early COVID, Budweiser™ could make radical connections between social media enemies to remind people of the power of a beer.
And to remind us that we can talk out literally anything in the right environment.
Long live beer.
Long live humanity.
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