paul macfarlane

AUDI AND THE USA 2016.

    What did Audi mean to the USA? 
    What did the USA mean to Audi?
    What did Germanness mean to the USA?
    What did silver “machinity” mean?
    What were the political implications to the brand?
    How could Audi progress forward and clean up behind themselves at the same time?
    What about speed and power in a uniquely American context?
    What about the state of car dealerships?
    And the Audi brand as middle child in the German car family? 
    Enough to write a book?
    Indeed.
    But we can’t show it to you here.

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