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BUSINESS STRATEGY + BRANDING
GLOBAL FORTUNE 1OO EXPERIENCE
TO BRING THE BEST OF HUMANITY FORWARD
PROVOKE SAFER DRIVING.
A project for a major Volvo dealer.
Bus “tails” were the recommended media, so drivers got a good, long, thoughtful look in traffic. Yes, sales went up fast.
We did really cool airport signs: ”Sorry But Volvo doesn’t make luggage yet.” “Remember, the black box somehow always survives” (Back when Volvos were predominately perceived as such) and more, but this was always my favorite.
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