paul macfarlane
BUSINESS STRATEGY + BRANDING
GLOBAL FORTUNE 5OO EXPERIENCE
TO BRING THE BEST OF HUMANITY FORWARD
WEB 4.0 AND HUMANITY.
AND”WEB 4.0” IS NOT CLICKBAIT.
It is a simple reminder that everything we currently think is so hot, cool and revolutionary will soon be out-of-fashion, ice cold and obsolete.
But here are a few tips for success as a human being in the VR/AR Metaverse space.
First, as long as we’re human beings, think as a human being – as obvious and simplistic as that may sound:
(In Web 3.0 –even 4.0) human beings will:
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Not become technical masters – we all will still want ease and convenience.
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Discover, yet again, that first, come the pioneers, then the monetizers and then the criminals.
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Because of the previous truth, will pay good money to be kept safe, secure, protected and more from scam avatars, criminals, bots and e-wallet hackers, all from a virtual “bump” from a character you would have sworn was someone you know.
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Rather jump than walk, rather fly than jump and rather directly beam somewhere, rather than walk and look at virtual real estate. Our pretend physical experience will defer to a more sophisticated search utility for direct beaming to a shoe launch, a class, concert etc.
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Eventually shuffle off our physical bodies to attain pure consciousness, uploaded to a cloud and downloadable to any number of virtual physical experiences. At that point, space travel across light years will be possible and who knows who we’ll meet then?
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Make an important shift when we increasingly allow technology to serve us in autonomous car features and even more dramatically, the first body chips that, via an array of apps will offer services such as de-wrinkle us, apply tans, regrow hair, sculpt our abs and more.
All of this simply means that, as long as we are certifiably human, pay attention to those human nuances, even as the metaverse hucksters preach the wonders of spaces and experiences that look more like video games from twenty years ago.
And pay attention to role-player video games and players for everything else.
Bip!