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paul macfarlane
BUSINESS STRATEGY + BRANDING
GLOBAL FORTUNE 5OO EXPERIENCE
TO BRING THE BEST OF HUMANITY FORWARD
“JUST ONE THING” IS A KEY, BILLION-DOLLAR BRAND QUALITY.
Simplicity, focus and depth are the most valuable brand qualities any business could adopt.
I’m fairly notorious on LinkedIn for these PDFs.
But of the 13 or so documents, I’ll spare you with just two of my favorites below.
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