paul macfarlane

I CAN PROMPT AI BETTER THAN YOU CAN. 

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   No need to mention the name of that app everybody is talking about.
   Because there is so much more to AI than a friendly text app.

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   First, here’s why AI is catching on now, faster than Metaverse – whatever has.

    Ease and convenience.

   These are the two driving decisions humanity makes without fail. We like easy, convenient things over complicated, difficult things.

    You can’t open your iPhone and create a Metaverse experience in a few taps.
    But you can open your iPhone and in a few minutes, you tap and upload and tap and can post a “Look what I just made!” image. Easy and convenient social sharing.

   Fun, (borderline narcissistic) enthusiastic play.  Plus, a sense of touching the edge of the perceived new and future.

   AI, like the Macintosh, like scanners, like the camera on a new iPhone, like wifi, are all relentless technological advancements.

    I don’t fear them.

    I play with them, I push them, I break them.
    So far in 2023, AI is frustrated with me. It doesn’t  parse the subtle nuances of the human condition in a way that makes me say “Damn– I wish I’d done that, like a Neil French full-page ad or a new Mischief wet- finger-in-the-ear-of-culture.
   But of course, it will.
   When?  I have no idea.
   But until then, I prompt it with suggestions far outside what you probably do. But I’m not going to share my prompts, because we both know how AI learns.
    Don’t we?

    And honestly, my life fantasy is to sit in a sunny Amsterdam window office and just think and get paid all day. 
   Prompt, prompt, prompt, pay, pay, pay....